Undaunted ⭑⭑⭑⭑⭒
Genre: Business
US Publication: October 20, 2020
Print: 240 pages
Audio: 5 hours 38 minutes
Confetti Rating: 4.5 stars
REVIEW:
Do you:
Watch TV shows like “Shark Tank”/”Dragons’ Den”
Listen to podcasts such as “How I Built This”
Have an idea for a product or business you want to start
Just need a little motivation to take control of your professional career
If so, do yourself a favor and read Kara Goldin’s incredibly helpful business memoir, Undaunted. In it she shares how she built her top-selling unsweetened water product, Hint, from an idea in her kitchen to a huge national brand. One of the keys to her success has been her willingness to ask questions and cold call strangers, following the old adage, “what’s the worst that could happen?” Trite - yet wise - words.
On a personal note, about 10 years ago I had to cold call Kara myself to see if Hint would be interested in developing a tie-in marketing partnership with one of the movie campaigns I was working on for 20th Century Fox. Not only did she take my call and engage in a series of follow up emails with me, she was prompt, courteous, and extremely kind. From my experience, Kara Goldin not only wrote the book, but she’s taken a page from it.
I received a gifted copy of the (author-narrated) audiobook from HarperCollins Leadership via NetGalley. Undaunted is out now and is currently available on the Hoopla library app.
PUBLISHER SYNOPSIS:
Don’t let anyone crush your dreams! Whatever you want to achieve, no matter how hard it might seem, you owe it to yourself to listen to this audiobook.
Undaunted will inspire you to move past your fears and defy the doubters. It doesn’t matter whether you feel confident; it matters what you actually do.
Author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time and has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, and EY Entrepreneur of the Year for Northern California.
Undaunted is a rare opportunity to gain insights and proven advice unlike anything you’ll find in the conventional business press. Kara combines real, honest stories from her life with observations that might just change how you think about your own.
Whether you want to get healthy, start a company, break an addiction, find a new career, or just grow in life, Undaunted will inspire you to just go for it and help you find the courage to get there.
As she started to achieve her goals, Kara found herself being called “fearless,” “confident,” and even “unstoppable,” but nothing could be further from the truth. In Undaunted she shares real stories about her own fears and doubts, the challenges she encountered, and what she did to overcome them to eventually build a great business and a life she loves.
Her secret? Be undaunted.
Deal with your fears. Move forward despite uncertainty. Turn criticism into motivation. Just go for it! Setbacks will come, but Kara shows you can learn from failures and frustrations and keep advancing toward your true purpose. What if not having “the right” credentials or vast industry experience was the secret to making things happen?
And what if we didn’t let our fear of failure stop us?
Part autobiography, part business memoir, and lots of insights on self-development, Undaunted offers inspiring stories that impart lessons that any listener can apply to their own path.
While most motivational business and life books try to offer quick fixes, Undaunted focuses on long-term success, showing you how to take control of breaking down barriers and moving forward. Undaunted won’t solve your problems and challenges. You will. But it will help you see through other’s experiences that it’s possible to do so.
Accept your fears, but decide to be undaunted.